OBJECTIVE: Create a brand identity for a company of our creation, develop packaging for the company’s products.

MEDIUM: Adobe Illustrator, Adobe InDesign.

PROCESS: For this project, I decided to create a lifestyle company that was geared towards a feminine customer. I experimented with a variety of different logo possibilities, ultimately deciding to go for something more clean-cut that could change and evolve throughout other campaigns. The main font used in the logo is hand-scripted I wanted to go for something that would be much more organic the focus on curvature was vital because I wanted it to reflect that this is a women’s company.